Wine Merchants

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Wine Merchants - The profile of wine online sales has changed dramatically across the last six weeks as consumers ready themselves for Christmas. Wine online is changing from being very price driven and mass market, to more discerning and quality led.

Fine red wine growth is slightly ahead of white wine growth, but with a 9% shift from standard to fine wine, this is a noticeable trend. This trend has bemused some online wine merchants, but people do funny things in a recession. So what is going on in the online space you may ask?

Online wine sales have been growing steadily for the last five years as the bricks and mortar retailers have been reducing the number of lines they stock. Also as online retail has grown and consumers trust the online space to a greater extent, purchasing from online wine merchantshas become more convenient. After all you don't have to carry the bottles home.

The second trend that is happening is the trend of having less treats during a recession but spending more on them when you do. As a result consumers are trading up to better quality wines online. At the same time online wine merchants are offering 6 bottle cases rather than 12 bottle cases because consumers are consuming less, but want a more premium wine online.
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