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The importance of this is greatly magnified in sectors that are not only cyclical but heavily client driven. An excellent example of just such a trend is the current rise in the market for short breaks which is by and by, overtaking the ‘traditional’ holiday, especially in the UK.
Firstly let us define out terms - A short break is deemed to be a leisure trip of between one to three nights and a holiday is defined as four nights or more.
Now let us look at our client base. Generally the ‘higher’ social groups tend to want to take short uk breaks. Research shows that A’s and B’s (Professionals and Managers) tend to take European short breaks rather than English breaks. With skilled workers (C2’s), the converse is likely to apply.
Within these general trends, however, there are certain ‘qualifying’ factors: As a percentage of total short breaks, car owners seem to take more breaks in the UK, as do families with children, whilst younger people tend to look to European breaks. Geographically, Short breaks in UK tend toward the coastal locations, whilst European sojourns tend to be City breaks.
This the end of - Short uk breaks